Fairfax County, Va. local news

(Updated at 2 p.m.) A local wardrobe consultant who has helped dress celebrities like Kim Kardashian and Gloria Estefan is setting up shop in Tysons.

Nasrin Rashidi hopes to reopen Daniel’s Boutique, the women’s clothing store that she owns with her husband, Sasan, at 8150 Leesburg Pike in early April. Named after the couple’s son, the business had operated in Crystal City for 36 years until closing its location there on Dec. 17.

Located in Suite 120, Daniel’s Boutique will have slightly less space in Tysons than it did at its previous home in Arlington’s Crystal City Shops, but the storefront will be much more visible, according to Nasrin.

“We’re excited for something different, something still service-oriented and all of that, but a little different for the next phase of our business,” she told FFXnow in a recent interview. “We want to kind of elevate the whole thing [so] that we bring in clientele that are looking for a nice place to shop and get service.”

Immigrants from Iran, the Rashidis established their first business, L.A. Moves and Furs, at Beacon Center in Groveton in 1984 before moving to Crystal City and opening Daniel’s Boutique a few years later.

At one point, they ran three stores in Crystal City and a fourth at the former Skyline Mall in Bailey’s Crossroads. The business eventually consolidated into a single location at 2142 Crystal Drive in 2018.

Specializing in women’s designer fashion, including gowns, suits and furs, Daniel’s Boutique offers tailoring, wardrobe consulting, and fur storage and restyling services to all genders in addition to selling clothes as a retailer.

Though the shop accepts walk-in customers, Nasrin says most clients make appointments, which gives her time to assemble a wardrobe appropriate for their needs, whether they’re preparing for a job interview or a wedding.

“I don’t just bring out clothes to sell it,” Nasrin said. “I want to make sure this clothes would be the right item for the right person, and being honest about what I’m selling to them brings them back… Sometimes, I go out of my way to re-style the dress for them. They know I can do that. I add a sleeve to the dress or whatever to accommodate their needs for the events. So, that is a need that is not provided everywhere.”

Some of those clients have been bold-faced names, such as the aforementioned Kardashian and her then-husband Kanye West, Gloria Estefan and actor Andy Garcia. Nasrin has also worked events like the National Christmas Tree Lighting in D.C., the Gershwin Prize ceremony at the Library of Congress and the annual Mark Twain Prize celebration at the Kennedy Center.

Even with its sometimes high-profile clientele, Daniel’s Boutique remains a decidedly family-oriented affair. Sasan’s parents sometimes helped at the stores before they passed away, and the owners’ children, Daniel and Mona Rashidi, are both involved in the business.

Mona, who’s part of the marketing team, says she’s inspired by her parents’ journey. Nasrin’s first job after she left Iran at 17 was at a dry cleaner, where she pressed clothes and made alterations, among other duties.

“I know how hard my parents have worked for all these years. They’re the reason I was able to eat and have a home,” Mona said. “…Coming from another country and starting their business and being so successful, I’m very proud to be part of this and help them as much as I can.”

Daniel’s Boutique’s 36-year stay in Crystal City ended more abruptly than expected after the landlord rejected the owners’ request that they be allowed to stay through the end of the year, including the busy winter holiday season.

Fortunately, Atlantic Realty Company, the owner of 8150 Leesburg Pike, offered a temporary office space where the business could store its goods until construction on the new shop finishes.

“We are hoping for that,” Mona said of the potential early April grand opening. “There will be a big announcement, because all our clients are also waiting. They’re asking all the time.”