Tesla history: Beyond the Ticker

Originally inspired by General Motors (GM) ending its EV1 program, Tesla (TSLA) has become the world’s leading electric vehicle manufacturer. In 2023, Tesla generated nearly $97 billion in revenue, and its market cap is over $570 billion.

The company was Yahoo Finance’s top trending ticker of 2023, with over 300 million page views. Let’s take a look at some of the company’s biggest moments with Beyond the Ticker.


Originally named Tesla Motors, Tesla was founded by Martin Eberhard and Marc Tarpenning.


Elon Musk joined the company, investing over $6 million of his own money and becoming Chairman of its Board of Directors.


Tesla unveiled the prototype for its Roadster, which entered production in 2008. It was the first all-electric car to use lithium-ion battery cells.


After co-founders Eberhard and Tarpenning left the company, Musk took over as Tesla CEO.


On June 29, 2010, Tesla went public via IPO on the NASDAQ at $17 per share.


Tesla unveiled the Model 3, its first mass-market vehicle. Later that year, Tesla agreed to acquire SolarCity for $2.6 billion.


On July 6, 2017, Tesla stock crashed after delivery concerns. The company lost more than $12 billion.


Defying expectations, Tesla recorded four profitable quarters in a row from 2019-2020, making it eligible for inclusion in the S&P 500 (^GSPC).


On November 4, 2021, the company reached an all-time high stock price of $409.97.


Originally introduced in 2019, the first Tesla Cybertrucks were delivered to customers in November 2023.

Tesla continues to produce despite its setbacks due to lawsuits, manufacturing delays, and Musk’s controversial statements. Investors will continue to wait for the next wave of innovation from the world’s most valuable automaker.

From tech giants to retail titans, Beyond the Ticker is a historical series that takes a deep dive into some of Wall Street’s trending companies and how they transformed into the financial icons they are today.

Check out more of our Beyond the Ticker series, and be sure to tune in to Yahoo Finance.

Editor’s note: This video was produced by Zach Faulds.

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